What happens when a person visits their PURL?
There are three things that happens with a PURL page is visited. Purlem will personalize the page, track the results, and execute actions.
When a person visit's their PURL, they will see a web page that is personalized to them. The level of personalization can be as simple or complex as your data provides. For example, an auto dealership may know when a person's lease is up, or when they're due for their next oil change. They can use this information to personalize the page with special discounts and offers specific to the visitor.
To see a full list of Purlem's reporting/tracking capabilities, visit the Campaign Results page.